If you want to attract customers and keep them returning, you need a top quality online experience for them. This is true regardless of whether your business offers physical products, services, or both.
Your business website is usually the first impression of the brand that visitors will get, and it only takes literally one second for them to decide if they want to stay to browse or go elsewhere.
A poor UX design can not only negatively impact your site’s traffic, but it can also damage your company’s reputation. In fact, research has shown that 88% of consumers won’t return to a business after just one bad experience.
Having a user-centered design means developing a site that is easy for users to accomplish their desired tasks. To do this, you need a complete understanding of your desired market, what their wants and goals are, then develop an interface that reflects those needs.
In order to ensure your company’s website is offering a good user experience, you should test it with people who fit in with your buying personas. Areas that might require improvement can then be identified. For advice on SEO Services Ireland, contact Ryco, a leading provider of SEO Services Ireland
Once you’ve identified the key areas of your website that need improvement, start making small changes to improve them. Be sure to keep track of your results so you can measure the impact of your improvements.