If you are an online retailer or promote your services online, your website may be the first contact a potential customer has with your business. This means that you will want it to make a good impression. A website that is slow or badly designed can be off-putting. However, by avoiding some of the common mistakes, you can create a website that will stand out in a competitive world.
Cluttered Layouts
Businesses are complex and it is understandable that you want your website to reflect everything about you. But cluttered layouts are confusing. If you walked into a shop to be bombarded with information and products in no clear order, the chances are you would walk out again. This is how people feel when they come across a confusing and cluttered web page.
A clean layout with plenty of white space is easy to follow and navigate. It will also make it easier to guide your customers to the product or service they are looking for. The layout is something a good web designer will advise you on and it is worth finding out what professionals are in your area. For example, if you are in Surrey, do an internet search for ‘website design Surrey’ and you should get results such as Akiko Design.
Forgetting Mobile Optimisation
A website that looks great on a PC may not look so good on the smaller screen of a mobile phone. Making sure that your site is optimised for use on a mobile will allow you to attract customers from the large number of people who like to shop from their phone.
Slow Loading Time
Today’s world is fast-paced, so do not fall into the trap of thinking that a slightly slow loading time does not matter. It does. So, make sure factors like poor image size and unnecessary scripts are not slowing down your site.
No CTA
Calls to action or CTAs make a big difference to sales. They can act as signs leading your site’s visitors to sales or sign-ups. They are an important part of a website’s design.