What is Search Engine Optimisation (SEO) – Can I Benefit From It?

February 25, 2021 5:57 am


Search engine optimisation is the procedure of enhancing the quantity and quality of web site traffic to a specific web page or a site from search engines such as Google, Yahoo, Ask Jeeves etc.

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SEO targets free web traffic rather than paid or direct traffic. It aims at getting the most visibility for the particular web site by using some of the following techniques: – keyword analysis – directory submission – search engine submission – link building – content writing – link exchange – viral marketing – social bookmarking – search engine crawl – link popularity – search engine ranking – web content – directory submission – search engine optimization . An SEO Swansea agency can help ensure that your website is optimised for you and that this continues on an ongoing basis.

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Search Engine optimisation is one of the major processes of internet marketing that ensures that the websites are well presented to the viewers and search engines so that they may find what they want. This technique helps to increase the popularity and traffic of websites. Search engine optimisation also helps to get more visitors, which results in better visibility, higher conversion rates and thus a better business

What are search engine optimisation and how it works? SEO begins with the process of keyword analysis for obtaining relevant keywords to use for a particular page. The next step is to submit the web site to the major search engines for which the keywords have been calculated. For this, a number of techniques are used such as pay per click advertising, blog promotion, directory submission, link exchanges, blogging, article marketing, press release writing, video marketing, web directories and forum marketing.