Generative AI has revolutionised the writing industry, but readers are still sceptical about its involvement in their reading lives. Some publications have replaced human writers with AI entirely, but the best media houses are finding a more ethical balance.
Reuters Finds Out How People Are Using AI in 2025
When Reuters Institute ran a survey on AI in six countries, it learned that generative AI has enjoyed a massive surge in popularity between 2024 and 2025. While most people use AI to find information, those with a journalism degree are more liable to use it to generate outlines for their features. There are massive trust gaps from system to system, with Chat GPT still enjoying a glowing reputation.
The Role of AI-Generated Search
AI has assumed a permanent spot at the top of every Google search result, but the Reuters survey found that AI search engagement is patchy. Only a third of surveyed users clicked through AI links. The younger the user, the more positive they felt about AI’s capacity to aggregate. Those who have a journalism degree are just as divided. Some journalists see it as a way to improve their efficiency, but others see it as a threat to their profession. In the coming years, the industry will need to gain a better understanding of how to hold onto public trust.
Generative AI’s sophisticated language abilities and instant content generation powers provide exceptional speed and accessibility. But the public is all too aware of the disruption it’s causing in numerous industries.