With the increase in awareness of natural and organic foods, consumers have become more discerning about what they consume. Gone are the days when consumers relied on the popular ‘big name’ brands. Today, people are more discriminating as to which product they actually want to purchase. As consumers, we are faced with a situation where we have to choose between cheaper products and healthy, organic, toxin-free products that are undoubtedly healthier but come at a higher price.
With the popularity of organic food products growing, it is important for each business to understand how to differentiate themselves from the competition. The concept of field to fork – why customers now care where their food comes from is a question we need to all begin to answer. By understanding that our food comes from farmers who have cared for their families and communities, it gives us an opportunity to do better for the environment. If your food business has a story like this to tell, get help from a Food PR Agency like Leapfrog PR
There are many ways in which we can make the choice to go ‘green’. A few simple changes to our buying habits can have a dramatic impact on our impact on the environment. Many personally value the quality of the product and the process that went into producing the food. Whatever your preference, make sure you do your own bit to go ‘green’ with your food today.