Banner ads can make a big difference in how people notice and interact with your brand online. A good banner ad will grab attention right away and lead your viewers to take immediate action. But even small design mistakes can cause people to scroll past without a second glance. Here are some easy ways to make your banner ads stronger and better.
Design Your Banner for Accessibility
Your banner should be easy for everyone to read and understand. That means using large, legible fonts, strong contrast between text and background, and simple colour combinations. Avoid cluttered layouts and add alt text to images for people using screen readers.
Have a Crystal-Clear CTA
A banner ad should have one goal – to get people to take a specific action. Make your call-to-action, or CTA, short and easy to spot. Place it where the eye naturally goes, such as the centre or bottom-right corner, and make sure it stands out.
Think About the Mobile Viewing Experience
Many people will see your ads on their phones, not on desktop screens. That means your design must look great on smaller displays. Use larger fonts and make sure buttons are easy to tap. HTML5 banners, as seen at thebannermen.com/banners/animated-ads/html5, work well because they load fast, look good on any device, and let you use simple animations.
Keep the Banner and Landing Page Designs Consistent
Your ad and its landing page should feel consistent with your brand style and message. When someone clicks your banner, the landing page should match in colour scheme and messaging.