You’ve got a great website, you run analytics, you engage with your followers, but somehow you’re still struggling to convert your leads into sales. It’s a common story, and it may be that you’re missing a very simple step – the Call to Action or CTA.
What Is a CTA?
A CTA is the prompt that tells your prospective customers what you want them to do. It can be direct, quite literally specifying that you wish your customer to Buy Now, or indirect, subtly suggesting they sign up to your marketing emails or newsletter.
Why Is a CTA Important?
All too often, prospective customers will spend time browsing a commercial website, learning about products and services, then move on without making a purchase or a booking. It has been said that it takes the average consumer seven interactions with a business before they commit to a purchase, and there is a risk that they may purchase from the competition rather than you in the meantime.
A CTA encourages them to either make that purchase right away or to become more familiar with your brand so that you can quietly assimilate yourself into their lives.
How Do You Get a CTA?
If you use Shopify web design, you can incorporate new elements such as CTAs quickly and easily, but if you need support, you can call upon expert advice, such as that offered by Etempa.
Sometimes professional support can dramatically improve your conversion rate and ultimately your profitability, so it is something that is worth considering.