Like everything, fashions in web design come and go. If you are creating a new website or revamping an existing one, there are some trends for 2025 you should look out for, to make sure your design looks fresh and up-to-date.
Colour trends
In 2025, there is likely to be a shift away from bold, eye-catching colours towards warmer hues that reduce visual fatigue and create a warm, welcoming ambiance. These rich, warm tones generate natural interest and can be paired with bold, expressive fonts.
Scrolling animations
Scrolling animations can bring a personalised, dynamic impact to the web design as these can be activated by the user’s scrolling actions. Effects can include colour changes, fading, or moving images. These would be best created by a skilled web designer. If you do not yet have one, use an internet search to see what designers in your area can offer. So, you might type ‘web design Exeter’ if you live near that city, to get results such as https://exeter.nettl.com/digital/website-design/.
Gamification
The websites of 2025 will likely be exciting, interactive spaces with gamified elements. As well as boosting user engagement, this also provides ways for you to gain customer data. Gamified elements can include polls, quizzes, and contests.
Smart videos
Videos are nothing new on websites, but in 2025, you can expect to see increasing use of smart videos with an emphasis on quality over quantity. This means videos that are carefully chosen to provide real value, such as videos that answer common questions.
Custom illustrations
Increasingly, website visitors are tired of seeing the same stock images on every site they visit. Instead, they will be drawn by custom illustrations that more accurately reflect your brand and message.
Chatbots
Chatbots have been steadily gaining in popularity and you can expect to see more of them as AI technology develops. Chatbots can answer questions 24/7, boosting your sales potential and saving employee time. They will also help create a ‘personal shopper’ type experience by providing information on offers and upgrades available to them.